Uni.-Prof. Dr. Monika Christine Schuhmacher
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Projects as principal investigator
1 of 2
- DIGITRANSFER - Aufbau einer Digitalisierungs-Toolbox & digitalen Transfer-Werkstatt
01/09/2025 - 31/12/2025
European Union (EU)European Union (EU) - Determinanten und Konsequenzen von Entscheidungsfehlern in der Innovationsentwicklung: Eine umfassende empirische Untersuchung auf der organisationalen und individuellen Ebene
01/07/2021 - 30/06/2024
German Research Foundation (DFG) - ECM - Proaktiv-strategische Neuaufstellung des Entrepreneurship Cluster Mittelhessen
01/01/2021 - 01/07/2022 - StartMiUp - Startupnetzwerk Mittelhessen
01/05/2020 - 30/04/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi) - HaLe@JuLi - Handlungsbasiertes Lernen für Gründungen an der Justus-Liebig-Universität
01/03/2019 - 31/08/2019
Projects as co-investigator or project member
- F-FESU - Female Food Entrepreneurship & Start-Ups
01/12/2023 - 30/11/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Publications
3 of 6
- Investigating Antecedents and Stage-Specific Effects of Customer Integration Intensity on New Product Success (2018)
- International Journal of Innovation Management
- Reversing Gears. Inverting the Innovation-Flow Paradigm with Reverse Innovation. Managing the drivers of reverse innovation will enable multinational companies to successfully invert the innovation flow. (2018)Initial Trust as an Informational Feeling for the Adoption of Digital Innovations (2017)
- Research-Technology Management
Journal article - Wirtschaftsmagazin - Industrie- und Handelskammer Gießen-Friedberg
Contributions / Interviews in non-scientific media- Development Processes for Business Model Innovations: Same, Same or Different (2017)
Herbst, Laura; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper
Schuhmacher, Monika C.; Kuester, Sabine; Flötotto, Dorothee
Conference paper
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, SabineConference paper- Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process (2017)
Reinartz, Dominik; Kuester, Sabine; Schuhmacher, Monika C.
Conference paper - Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage
Von Janda, Sergej; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Geschäfte mit Masse realisieren - Editorial (2016)
- Wirtschaftsmagazin - Industrie- und Handelskammer Gießen-FriedbergMarketing ZFP - Journal of Research and Management
Contributions / Interviews in non-scientific media - Internal or external? A meta-analysis on collaboration in the development of innovations (2016)
Deker, J.; Schuhmacher, M.C.; Kuester, S.
Meeting Abstract - Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? Eine Meta-Analyse (2016)
Kuester, Sabine; Deker, Johannes; Schuhmacher, Monika C.
Working paper/research report - Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid (2016)
Janda, Sergej von; Schuhmacher, Monika C.; Kuester, Sabine
Meeting Abstract - Comparing the incomparable? How consumers judge the price fairness of new products (2015)
- International Journal of Research in Marketing
Conference paper - Development of Successful Really New Products: The “Over-Collaboration” Effect at Different Stages of the New Product Development Process (2015)
Deker, Johannes S.; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition (2015)
Journal article
