Contribution in an anthology

Authors list: Henseleit, M; Kubitzki, S; Teuber, R

Appeared in: International marketing and trade of quality food products

Editor list: Canavari, M.; Cantore, N.; Castellini, A.; Pignatti, E.; Spandoni, R.

Publication year: 2009

Pages: 263-278

ISBN: 978-90-8686-089-0

eISBN: 978-90-8686-661-8

DOI Link: https://doi.org/10.3920/978-90-8686-661-8

Abstract: 
Over the last years there has been increasing interest in regional food, in Germany as well as in other European countries. Regression models investigating this region-of-origin effect are rare, and in most cases the region or sample size under consideration is quite small. The present study is based on a representative data set for Germany. Our objective is to identify and quantify the determining factors of consumers' preferences towards locally grown food. Therefore, a theoretical framework is proposed and tested empirically using a binary logit model. The results indicate that cognitive and normative factors are the main determinants, whereas affective and sociodemographic variables do not have a big impact in determining the preference towards local food products. If consumers are of the opinion that originating from the surrounding region is an extrinsic cue for food quality and safety, they will show strong preferences for locally grown food. The same is true for the idea to support the domestic agriculture by purchasing locally grown food. No significant influence could be examined for most of the sociodemographic variables, like gender, education, presence of children in the household and degree of urbanisation.

Harvard Citation style: Henseleit, M., Kubitzki, S. and Teuber, R. (2009) Determinants of consumer preferences for regional food products, in Canavari, M., Cantore, N., Castellini, A., Pignatti, E. and Spandoni, R. (eds.) International marketing and trade of quality food products. Wageningen: Wageningen Academic Publishers, pp. 263-278. https://doi.org/10.3920/978-90-8686-661-8

APA Citation style: Henseleit, M., Kubitzki, S., & Teuber, R. (2009). Determinants of consumer preferences for regional food products. In Canavari, M., Cantore, N., Castellini, A., Pignatti, E., & Spandoni, R. (Eds.), International marketing and trade of quality food products (pp. 263-278). Wageningen Academic Publishers. https://doi.org/10.3920/978-90-8686-661-8