Journal article

Authors list: Ademi, Petrit; Schuhmacher, Monika C.; Zacharakis, Andrew L.

Publication year: 2023

Pages: 2293-2322

Journal: Entrepreneurship Theory and Practice

Volume number: 47

Issue number: 6

ISSN: 1042-2587

eISSN: 1540-6520

DOI Link: https://doi.org/10.1177/10422587221134788

Publisher: SAGE Publications

Abstract: 
We integrate opportunity evaluation reasoning with affordance theory to develop a nuanced theoretical model of action orientation in entrepreneurial decision-making. We test our model with a conjoint experiment of 864 decisions made by 54 corporate venture capital (CVC) managers evaluating digital ventures for investment. Our findings provide evidence that CVC managers value two sources of digital affordances: the recombinability and the reprogrammability of digital technologies. The results show that CVC managers individuate affordance-based investment opportunities based on their personal and organizational background. We contribute to a fine-grained understanding of action potentials in the evaluation of opportunities and advance affordance theory through a cognitive judgment perspective.

Harvard Citation style: Ademi, P., Schuhmacher, M. and Zacharakis, A. (2023) Evaluating Affordance-Based Opportunities: A Conjoint Experiment of Corporate Venture Capital Managers' Decision-Making, Entrepreneurship Theory and Practice, 47(6), pp. 2293-2322. https://doi.org/10.1177/10422587221134788

APA Citation style: Ademi, P., Schuhmacher, M., & Zacharakis, A. (2023). Evaluating Affordance-Based Opportunities: A Conjoint Experiment of Corporate Venture Capital Managers' Decision-Making. Entrepreneurship Theory and Practice. 47(6), 2293-2322. https://doi.org/10.1177/10422587221134788