Meeting Abstract

The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract


Authors listSchuhmacher, Monika C.; Konya-Baumbach, Elisa; Kuester, Sabine; Kuharev, Victoria

Appeared inEnlightened Marketing in Challenging Times

Editor listPantoja, Felipe; Wu, Schuang; Krey, Nina

Publication year2020

Pages281-282

ISBN978-3-030-42544-9

eISBN978-3-030-42545-6

DOI Linkhttps://doi.org/10.1007/978-3-030-42545-6_85

Conference2019 Academy of Marketing Science World Marketing Congress



Citation Styles

Harvard Citation styleSchuhmacher, M., Konya-Baumbach, E., Kuester, S. and Kuharev, V. (2020) The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract, in Pantoja, F., Wu, S. and Krey, N. (eds.) Enlightened Marketing in Challenging Times. Cham: Springer. pp. 281-282. https://doi.org/10.1007/978-3-030-42545-6_85

APA Citation styleSchuhmacher, M., Konya-Baumbach, E., Kuester, S., & Kuharev, V. (2020). The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract. In Pantoja, F., Wu, S., & Krey, N. (Eds.), Enlightened Marketing in Challenging Times. (pp. 281-282). Springer. https://doi.org/10.1007/978-3-030-42545-6_85


Last updated on 2025-21-05 at 17:02