Meeting Abstract

Authors list: von Janda, Sergej; Kuester, Sabine; Schuhmacher, Monika C.; Shainesh, G.

Appeared in: Marketing Opportunities and Challenges in a Changing Global Marketplace

Editor list: Wu, Shuang; Pantoja, Felipe; Krey, Nina

Publication year: 2020

Pages: 375-376

ISBN: 978-3-030-39164-5

eISBN: 978-3-030-39165-2

DOI Link: https://doi.org/10.1007/978-3-030-39165-2_150

Conference: 2019 Academy of Marketing Science (AMS) Annual Conference

Harvard Citation style: von Janda, S., Kuester, S., Schuhmacher, M. and Shainesh, G. (2020) What Frugal Products are and Why they Matter: An Abstract, in Wu, S., Pantoja, F. and Krey, N. (eds.) Marketing Opportunities and Challenges in a Changing Global Marketplace. Cham: Springer. pp. 375-376. https://doi.org/10.1007/978-3-030-39165-2_150

APA Citation style: von Janda, S., Kuester, S., Schuhmacher, M., & Shainesh, G. (2020). What Frugal Products are and Why they Matter: An Abstract. In Wu, S., Pantoja, F., & Krey, N. (Eds.), Marketing Opportunities and Challenges in a Changing Global Marketplace. (pp. 375-376). Springer. https://doi.org/10.1007/978-3-030-39165-2_150